Why Do People Attend Church for the First Time?
Selling Milkshakes I watched an interesting marketing video from a Harvard professor talking about an essential marketing question, “What is your product selling?” For example, He focused on the milkshake and asked the question, “What is the milkshake selling to the customer?” More than just a frosty dessert, it's "selling" a feeling for the customer. For commuters buying a milkshake on their way to work, they might be buying something to hold and do during their commute. In the afternoon parents might buy a milkshake hoping to pacify their crying child. So, in that case the milkshake is selling peace and ...